A nature-first hospitality asset east of Austin, delivered in phases.
The Heavens ATX is a 30-acre eco-luxury resort and events destination under development in Cedar Creek, Bastrop County. It is designed to earn early, diversify income beyond rooms, and reduce execution risk by building in two phases.
- Site
- 30 acrescedar forest, Flood Zone X
- Keys at stabilization
- 5920 in Phase 1
- Phase 1 budget
- $3.63MPhase 2: $15.9M
- Lender structure
- Senior securedterm loan, milestone draws
Thesis
An experiential hospitality asset in a fast-growing corridor east of Austin, where population growth, infrastructure investment and tourism are pushing demand outward — and where destination lodging that combines architecture, wellness, nature, food and entertainment is scarce.
- Deliver a revenue-producing core early through phased execution.
- Validate ADR, occupancy and ancillary revenue before scaling.
- Capture multiple revenue streams to reduce reliance on rooms alone.
- Align development and operations with conservative, third-party underwriting.
Mission
“Healthy ecosystems create healthy humans.” The founders began by hosting friends for dinner; guests began staying the weekend — hikes, s’mores, and, in co-founder Dan Mages’ words, coming “back a better person.” The habitat itself (coyotes, bobcats and skunks cross the creek bridge by day) is the product, not the backdrop.
Progress on site
The project is underway, backed by over $1M raised from friends and family. Multiple dome structures are built, pool excavation and major limestone work are complete, and the first dome’s stained glass is substantially complete.



Program
- 12 Spanish Neo-Gothic aircrete domes, each named for a constellation — positioned as the first domed aircrete eco-luxury resort in the U.S.; stained glass (Blue Moon Glassworks), reclaimed cedar, one-of-one interiors.
- 200,000-gallon natural beach-entry limestone pool with a 12-foot waterfall — overnight stays, day passes, cabana rentals, events, F&B.
- Waterfall-front studios/villas, nature-preserve tents and glamping.
- Oeste, garden-to-table restaurant in the converted ranch house: organic, non-GMO, seed-oil-free, partly grown on site.
- 450-capacity amphitheater, yoga pagoda, spa/wellness facilities, dedicated event space, botanical gardens and native habitat, river-oriented lodging.

Location & demand
Cedar Creek, Bastrop County — Northside Lane & FM 535. About 20 minutes from downtown Austin, 10 from Austin-Bergstrom (approx. 21.8M passengers in 2024) and 8 from Circuit of the Americas (F1, MotoGP, major concerts). No direct competitors east, north or south within 17 miles of COTA.
Growth
- Austin MSA approx. 2.55M residents
- Bastrop County 114,931 (2024), +18.2% since April 2020
- Nearby homes: Sun Chase 4,000 · Velocity 1,693 · Kellam 1,500 · Water’s Edge 1,254 · Lexington Parke 1,218 · Riverbed Landing 650
Demand drivers & pipeline (~18 mi)
- Downtown Austin, AUS, COTA, Tesla Giga Texas, The Boring Company
- Hyatt Regency Lost Pines, McKinney Roughs, Carson Creek Ranch amphitheater
- Courtyard by Marriott (late 2026), Pearce Lane improvements (~$42M), COTALAND, Austin Surf Club, Surf Lakes “Pura Vida”

Phasing & use of funds
Phase 1 — about 6–8 months after MEP installation: 20 keys (3 domes, 8 waterfall-front stays, 9 nature-preserve tents), 8 day cabanas, pool and initial amenities, initial F&B, yoga pagoda and amphitheater. Phase 2 — about 12–18 months: the full program to 59 keys, with full F&B, wellness, events and river-oriented lodging.
| Line item | Amount |
|---|---|
| Land acquisition | $1,500,000 |
| Lodging & day decks | $680,000 |
| Site & utilities | $300,000 |
| Pool & guest amenities | $300,000 |
| Yoga pagoda & amphitheater | $300,000 |
| Contingency | $300,000 |
| Operating & marketing / PR | $250,000 |
| Total | $3,630,000 |
| Line item | Amount |
|---|---|
| Lodging expansion (domes & remaining units) | $5,300,000 |
| Core infrastructure & site development | $4,200,000 |
| Food, beverage & event facilities | $3,250,000 |
| Experiential & premium amenities | $2,100,000 |
| Operations, marketing & soft costs | $1,600,000 |
| Contingency | $450,000 |
| Total | $15,900,000 |
Underwriting
- Blended ADR
- $420–$430
- Blended occupancy
- 60–63%
| Revenue source | Annual | Mix |
|---|---|---|
| Rooms (combined) | $3,702,812 | 54.6% |
| Meetings, events & groups | $1,335,000 | 21.5% |
| Food & beverage | $956,215 | 14.8% |
| Day pass / day-use | $414,473 | 7.0% |
| Other operated departments | $135,824 | 2.1% |
| Spa (guests & non-guests) | $96,480 | 1.5% |
| Valet parking | $39,344 | 0.6% |
| Total | $6,544,324 | 100% |
| Line | Annual | Margin |
|---|---|---|
| Total revenue | $6,544,324 | 100% |
| Total expenses | $3,600,000 | 55% |
| Gross operating profit | $2,944,000 | 45% |
| EBITDA | $1,964,000 | 30% |
Events and day-use add revenue without proportional key growth. Figures are the sponsor’s, from third-party underwriting; full pro forma and assumptions available on request.
Valuation & site
- “As-if completed” value (DCF)
- $20,000,000
- Value per key
- ~$350,000
- Discount rate
- 11%
- Terminal cap rate
- 9.25%
- Site area
- 29.945 acres
- Flood zone
- Zone X (minimal)
- Frontage
- ~2,045 ft Northside Ln
- Secondary frontage
- ~700 ft FM 535
Third-party appraisal and discounted-cash-flow underwriting completed. Topography generally level.
Team & partners
Roland Barrera
Co-Founder & Creative Director
28 years creating restaurants, live-music venues and experiential destinations; producer of 1,000+ live events; hands-on in stone, tile, mosaics and masonry.
Dan Mages
Co-Founder, Brand & Community
Originating sponsor: site acquisition, concept, capitalization. Philosophy professor for nearly 20 years, traveled 50+ countries, writer of Tribal Truths.
Peter Wessley Haynes
Managing Partner
U.S. Navy veteran, retired Captain and Naval Aviator; Experimental Test Pilot at Merlin Labs.
Operator
Lucky Find Hospitality — boutique luxury hotel group overseeing pre-opening, operating systems, revenue strategy and stabilization; phased openings, lean staffing, diversified revenue.
Design
LSI (integrated architecture & landscape) with contributing architect Webber Studio, Austin. Organic-food operating experience via Old Coyote Cafe.
Risks & mitigation
| Risk | Mitigation |
|---|---|
| Construction & delivery | Phased delivery, milestone-based draws, contingency allocations |
| Demand & absorption | Diversified revenue streams; drive-to demand; multiple demand generators in the corridor |
| Operating & execution | Lean early staffing; clear ramp plan; systems discipline |
| Capital markets & refinancing | Delayed-draw structure; ability to cancel later tranches; conservative underwriting and third-party valuation |
Community round
Alongside senior lending, The Heavens ATX is testing the waters for a community round on Wefunder.
- Instrument
- Revenue Share Loan
- Revenue share
- 1.50% of revenue
- Payback multiple
- 2.0×
- Early-bird (first $20K)
- 2.5×
- Security
- Assets of The Heavens ATX
- Minimum reservation
- $100
Goal $50,000. Investor perks at $250, $500, $1K and $9.5K.