The Heavens ATX ← All concepts

The Heavens ATX

A phased, nature-first hospitality development on 30 acres in Cedar Creek, Bastrop County, Texas.

An eco-luxury resort built inside an existing cedar forest, designed to earn early through phased delivery and to earn broadly: rooms, events, food and beverage, day-use, and wellness.

Project schedule
Site area29.945 ac
Keys at stabilization59
Phase 1 budget$3.63M
Phase 2 budget$15.9M
“As-if completed” value indication$20.0M
Raised to date (friends & family)$1M+

The thesis: earn early, earn broadly.

An experiential hospitality asset east of Austin, in a corridor where population growth, infrastructure investment and tourism are pushing demand outward.

  • Deliver a revenue-producing core early through phased execution.
  • Validate ADR, occupancy and ancillary revenue before scaling.
  • Capture multiple revenue streams to reduce reliance on rooms alone.
  • Align development and operations with conservative, third-party underwriting.

Why it's differentiated

  • Largest all-natural beach-entry resort pool in Austin: 200,000 gallons, limestone, 12-foot waterfall.
  • First domed aircrete eco-luxury resort in the U.S.: twelve Spanish Neo-Gothic domes with stained glass and reclaimed cedar.
  • Built for events: 450-capacity amphitheater, yoga pagoda, weddings and retreats.
  • Oeste, a garden-to-table restaurant in the converted ranch house.

mission: healthy ecosystems create healthy humans

Location & demand drivers.

N Downtown Austin Austin-Bergstrom Circuit of the Americas The Heavens 20 min 10 min 8 min Colorado River

~20 min downtown · ~10 min AUS · ~8 min COTA

Market context
Austin MSA population~2.55M
Bastrop County population (2024)114,931
Bastrop County growth since 2020+18.2%
AUS passengers (2024)~21.8M

Within ~18 miles

  • Downtown Austin
  • Austin-Bergstrom International Airport
  • Circuit of the Americas (F1, MotoGP, concerts)
  • Tesla Giga Texas
  • The Boring Company
  • Hyatt Regency Lost Pines
  • McKinney Roughs
  • Carson Creek Ranch amphitheater

Residential pipeline nearby

Sun Chase (4,000 homes), Velocity (1,693), Kellam (1,500), Water's Edge (1,254), Lexington Parke (1,218), Riverbed Landing (650): a growing base for weddings, retreats and weekend leisure.

Corridor pipeline

Courtyard by Marriott (late 2026), $42M Pearce Lane improvements, COTALAND, Austin Surf Club and Surf Lakes “Pura Vida.” Limited destination lodging nearby.

Site summary.

Northside Lane — ~2,045 ft frontage FM 535 — ~700 ft N ranch houseamphitheaterpooldomes (12)
diagrammatic; not to scale
Land data
Site area29.945 ac (1,304,173 sf)
Shape / topographyGenerally rectangular / level
Frontage, Northside Lane~2,045 ft
Frontage, FM 535~700 ft
Flood zoneZone X, minimal hazard

Program

Twelve aircrete domes named for constellations; waterfall-front studios and cabanas; nature-preserve tents; 200,000-gallon beach-entry limestone pool; Oeste in the converted ranch house; amphitheater, yoga pagoda, glamping, spa and wellness, event spaces; botanical gardens and native habitat; river-oriented lodging in Phase 2.

Phasing & use of funds.

Delivered in two phases to open a revenue-producing core quickly, reduce upfront capital intensity, and keep the unit mix flexible to realized demand.

Phase 1 ~6–8 months after MEP

  • 20 keys: 3 domes, 8 waterfall-front stays, 9 nature-preserve tents
  • 8 daytime deck cabanas
  • Pool and initial guest amenities
  • Initial food & beverage
  • Yoga pagoda and amphitheater
Phase 1 use of funds
Line itemAmount
Land acquisition$1,500,000
Lodging & day decks$680,000
Site & utilities$300,000
Pool & guest amenities$300,000
Yoga pagoda & amphitheater$300,000
Contingency$300,000
Operating, marketing & PR$250,000
Total$3,630,000

Phase 2 ~12–18 months

  • Expansion to 59 total keys
  • Full food, beverage, wellness & event activation
  • River-oriented lodging and landscape integration
Phase 2 use of funds
Line itemAmount
Lodging expansion (domes & remaining units)$5,300,000
Core infrastructure & site development$4,200,000
Food, beverage & event facilities$3,250,000
Experiential & premium amenities$2,100,000
Operations, marketing & soft costs$1,600,000
Contingency$450,000
Total$15,900,000

Underwriting & revenue mix.

Stabilized revenue mix (long-run average)
Line itemAmountMix
Rooms (combined)$3,702,81254.6%
Meetings, events & groups$1,335,00021.5%
Food & beverage$956,21514.8%
Day pass / day-use$414,4737.0%
Other operated departments$135,8242.1%
Spa (guests & non-guests)$96,4801.5%
Valet parking$39,3440.6%
Total$6,544,324100%

rooms are just over half; events & day-use carry the rest

Assumptions
Blended ADR$420–$430
Blended occupancy60–63%
Stabilized profitability
Total expenses~$3.6M55%
Gross operating profit~$2,944,00045%
EBITDA~$1,964,00030%
Valuation (third-party appraisal, DCF)
“As-if completed” value indication$20,000,000
Value per key~$350,000
Discount rate11%
Terminal cap rate9.25%

Figures are from the sponsor's presentation and third-party underwriting, which is available on request. They are forward-looking and depend on construction completion, pricing, occupancy and operating performance.

Already in the ground.

Multiple dome structures are built, pool excavation and the major limestone work are complete, and the first dome's stained glass is substantially installed.

Stacked limestone walls of the pool and waterfall under construction among cedar trees
On site, 2026pool limestone work, complete
Two people looking at a finished white aircrete dome with a stained-glass roundel window
On site, 2026a built dome with its stained glass
Hand-carved reclaimed cedar slab sinks showing red heartwood and growth rings
On site, 2026reclaimed cedar sinks, hand-carved
Rendering of a dome at dusk with lit stained-glass windows
Renderingthe dome at dusk, as designed
Rendering of the limestone pool with waterfall and curtained cabanas
Renderingthe pool & cabanas, as designed

Sponsors, operator & design team.

Roland Barrera

Co-Founder & Creative Director

28 years creating restaurants, live-music venues and experiential destinations; producer of 1,000+ live events; hands-on in stone, tile, mosaics and masonry.

Dan Mages

Co-Founder, Brand & Community

Originating sponsor: site acquisition, concept, capitalization. Philosophy professor for ~20 years, traveled 50+ countries, creator of Tribal Truths.

Peter Wessley Haynes

Managing Partner

U.S. Navy veteran, retired Captain and Naval Aviator; Experimental Test Pilot at Merlin Labs.

Lucky Find HospitalityBoutique luxury operator: pre-opening, systems, revenue strategy, stabilization.

LSIArchitect: integrated architecture and landscape design.
Webber StudioContributing architect, Austin.

Blue Moon GlassworksStained glass by Jim Berry. The team's organic-food experience comes via Old Coyote Cafe.

Risks & mitigation.

RiskMitigation
Construction & deliveryPhased delivery, milestone-based draws, contingency allocations.
Demand & absorptionDiversified revenue streams; drive-to demand; multiple demand generators in the corridor.
Operating & executionLean staffing in the early phase; clear ramp plan; systems discipline.
Capital markets & refinancingDelayed-draw structure; ability to cancel later tranches; conservative underwriting and third-party valuation.

Two ways in.

Lenders

The sponsor's presentation contemplates a senior secured term loan with milestone-based, delayed draws, the ability to cancel later tranches, and contingency carried in both phases. Site in flood Zone X; third-party appraisal and DCF completed.

Request the full deck & underwriting

Community round on Wefunder

Status
Testing the waters, reservations only
Instrument
Revenue share loan, secured by assets of The Heavens ATX
Revenue share
1.50% of revenue
Payback multiple
2.0x (early bird: first $20K at 2.5x)
Minimum
$100
Goal
$50,000
Perk tiers
$250 · $500 · $1K · $9.5K