Phased hospitality development · under construction
An eco-luxury resort that earns before it’s finished.
The Heavens ATX is a 30-acre wellness and events destination in Cedar Creek, Bastrop County — 20 minutes from downtown Austin, 8 from Circuit of the Americas. Phase 1 activates revenue with 20 keys and the pool; Phase 2 completes the program at 59 keys.
- Site
- 29.945 acres · Flood Zone X
- Keys at stabilization
- 59
- Phase 1 · keys / budget
- 20 keys · $3.63M
- Phase 2 · budget
- $15.9M
- Underwritten ADR · occupancy
- $420–$430 · 60–63%
- “As-if completed” value (appraisal)
- $20.0M
- Capital to date
- $1M+ friends & family
- Operator
- Lucky Find Hospitality
The thesis
An experiential hospitality asset in a corridor where population, infrastructure and tourism are all pushing east of Austin.
- Revenue early. Deliver a revenue-producing core first through phased execution.
- Validate, then scale. Prove ADR, occupancy and ancillary capture before building out.
- More than rooms. Events, day-use, F&B and spa carry 45% of underwritten revenue.
- Conservative by design. Third-party appraisal and DCF underwriting completed; milestone-based draws.
Location & demand
Cedar Creek, Bastrop County. ~2,045 ft of frontage on Northside Lane and ~700 ft on FM 535; direct access via SH 21 and SH 71.
- ~2.55M people in the Austin–Round Rock–San Marcos MSA
- 114,931 Bastrop County residents (2024), +18.2% since 2020
- ~10,300 homes across nearby developments — Sun Chase 4,000 · Velocity 1,693 · Kellam 1,500 · Water’s Edge 1,254 · Lexington Parke 1,218 · Riverbed Landing 650
- 21.8M passengers through Austin-Bergstrom in 2024
- Pipeline: Courtyard by Marriott (late 2026), Pearce Lane improvements (~$42M), COTALAND, Austin Surf Club, Surf Lakes “Pura Vida”
- No direct competitor east, north or south within 17 miles of COTA
Demand drivers within ~18 miles. Drive times from the sponsor; other drivers shown without distance.
The program
- 12 aircrete domes, Spanish Neo-Gothic, named for constellations — stained glass, reclaimed cedar, one-of-one interiors
- 200,000-gallon beach-entry limestone pool with a 12-ft waterfall; waterfall-front studios and day cabanas
- Oeste — organic farm-to-table restaurant in the converted 3,200 sf ranch house
- 450-cap amphitheater, yoga pagoda, spa & wellness, dedicated event spaces
- Glamping / nature-preserve tents, river-oriented lodging, botanical gardens and native habitat
Two phases, one trail
Phasing reduces upfront capital intensity and keeps the unit mix flexible to realized demand.
Phase 1 — revenue core
~6–8 months after MEP installation
20 keys (3 domes, 8 waterfall-front stays, 9 nature-preserve tents), 8 day cabanas, pool and initial amenities, initial F&B, yoga pagoda and amphitheater.
Use of funds
Total $3,630,000
Phase 2 — full program
~12–18 months
Expansion to 59 keys; full food, beverage, wellness and event activation; river-oriented lodging and landscape integration.
Use of funds
Total $15,900,000
Underwriting at stabilization
Third-party underwriting, long-run average. Blended ADR $420–$430 at 60–63% occupancy.
Revenue mix
Total $6,544,324 per year · share of total
View as table
| Source | Annual | Mix |
|---|---|---|
| Rooms | $3,702,812 | 54.6% |
| Meetings, events & groups | $1,335,000 | 21.5% |
| Food & beverage | $956,215 | 14.8% |
| Day pass / day-use | $414,473 | 7.0% |
| Other operated | $135,824 | 2.1% |
| Spa | $96,480 | 1.5% |
| Valet | $39,344 | 0.6% |
| Total | $6,544,324 | 100% |
Profitability
Of $6.54M revenue
Events and day-use add revenue without proportional key growth — the reason the margin holds above a rooms-only hotel.
- “As-if completed” value
- $20.0M
- Value per key
- ~$350K
- Discount rate
- 11%
- Terminal cap rate
- 9.25%
Values as stated in the sponsor’s third-party appraisal / DCF summary; full appraisal and pro forma available on request. Sponsor materials also cite ~$8.3M annual revenue at full Phase 2 stabilization and a 40.7% target EBITDA margin; figures above use the detailed underwriting table.
Already in the ground
Multiple dome structures are built, the pool excavation and major limestone work are complete, and the first dome’s stained glass is substantially done.







Who’s building it
Roland Barrera
Co-Founder & Creative Director
28 years creating restaurants, live-music venues and experiential destinations; producer of 1,000+ live events. Hands-on in stone, tile, mosaics and masonry.
Dan Mages
Co-Founder · Brand & Community · Originating sponsor
Leads site acquisition, concept, capitalization and investor relations. Philosophy professor for ~20 years; creator of Tribal Truths.
Peter Wessley Haynes
Managing Partner
U.S. Navy veteran, retired Captain and Naval Aviator who commanded at multiple levels; Experimental Test Pilot at Merlin Labs.
Lucky Find Hospitality
Operator
Boutique, design-led operator: pre-opening, systems, revenue strategy and stabilization; phased openings and lean staffing.
LSI
Architect
Integrated architecture and landscape studio balancing form, function and ecological performance.
Webber Studio
Contributing architect
Austin firm specializing in contemporary, landscape-integrated hospitality architecture.
Risks & mitigations
| Risk | Mitigation |
|---|---|
| Construction & delivery | Phased delivery, milestone-based draws, contingency allocations in both phases ($300K / $450K). |
| Demand & absorption | Diversified revenue streams; drive-to demand; multiple demand generators in the corridor. |
| Operating & execution | Lean staffing in the early phase; clear ramp plan; professional third-party operator. |
| Capital markets & refinancing | Delayed-draw structure with ability to cancel later tranches; conservative underwriting and third-party valuation. |
Two ways in
Banks & lenders
The sponsor’s financing structure is a senior secured term loan with milestone-based, delayed draws aligned to the two phases.
- Phase 1 budget
- $3,630,000
- Phase 2 budget
- $15,900,000
- Appraised “as-if completed”
- $20.0M
- Flood zone
- X (minimal hazard)
Community round on Wefunder
Testing the waters: reservations are non-binding indications of interest.
- Security
- Revenue Share Loan
- Revenue share
- 1.50% of revenue
- Payback multiple
- 2.0x (2.5x on first $20K)
- Secured by
- Assets of The Heavens ATX
- Minimum
- $100
- Goal
- $50,000
- Perk tiers
- $250 · $500 · $1K · $9.5K